July 2014 – January 2018

Main activities: Omni-channel marketing strategy and implementation for EE and CE regions. Data analysis and data driven (KPIs’ based) decisions. Performance marketing. Email marketing. Social media marketing. Content marketing. Affiliate marketing. Conversion rate optimization. Mobile marketing. Art direction and user interface design auditing and co-ordination. Project management. Team trainings. Business processes and procedures creation and implementation. Reporting to C-level management / Owners.

Achievements:

• Implemented well organized and efficient marketing team management processes.
• Responsible for a team of 20 design and marketing professionals.
• Built a network of 10,000 affiliates and effectively managing them with a team of three people (dedicated to the affiliate program).
• Over 26 million email marketing messages sent per month with an email marketing team of 2 people.
• Total makeover of the e-commerce platform user experience and performance, working in parallel with design, development, and quality assurance teams.
• Directly responsible and leading conversion rate optimization and A/B testing activities with more than 8 experiments per month, using cutting edge CRO tools.
• Achieved ROAS greater than 600% with the Facebook and Google advertising sub-teams.
• Directly creating and managing weekly campaigns for 8 countries, 8 different languages through 7+ main communication and marketing channels.
• Supervising and directing the production of more than 1,500 advertising artworks per week (banners, messages, landing pages).
• More than 150 internal workshops/trainings per year for upskilling, conducted personally and by inviting guest trainers.

Industry: Online Fashion Retail in Central and Eastern Europe (8 countries).

July 2005 – December 2009

Main activities: Marketing strategy and planning. Marketing performance analysis and decision making. Digital marketing campaigns planning and running. Email marketing. Influencers marketing. Project management and co-ordination. Sales presentations and account management. Business analysis, business processes and procedures creation and implementation. Co-ordination between development, management, sales and marketing teams as well as with partners. Team and client trainings and workshops.

Achievements:

• Creating and maintaining the company’s brand vision and advertising materials.
• Planning and running off-line and online marketing campaigns on regular basis using variety of channels – magazines, email, events, social media.
• Giving more than 20 presentations per month in front of customers, prospects, partners and the team.
• Creating, maintaining and developing the entire company’s online ecosystem – website, blog, social media, email marketing, events marketing.
• Preparing and conducting (together with the marketing and sales teams) 8 big corporate events per year, every year.
• Personally, designing and coordinating the implementation of the user interface and experience of more than 200 FinTech, Government and Commercial web-based software systems and applications.
• Regular team training, workshops and coaching on Presenting Skills, Presentations and Documents Design, Productivity, Business Processes.
• Analyzing and building company’s business processes and operation procedures, including marketing, sales, IT, administration, software development departments. Implementing the new processes and procedures.

Industry: Software development for FinTech industry and Government Institutions.

Website: www.global.bg