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What Kind of Resumes I Hate to See?

What Kind of Resumes I Hate to See?

We are always looking for talented people for our team. Also, while our business is going up (like now) some roles are all the time open for new candidates. The side effect is that I am reviewing around 30-50 resumes almost every day. Unfortunately, less than 10% of the applicants succeed to catch my attention. Most of the applications I remove or just ignore.

The common thing between all of them is that they (their authors) do not respect my time and/or are not relevant to the role I am hiring for.

Here are some of the signs that push me to hit the DELETE button (or close my eyes):

Irrelevant

If the job role is announced as “E-commerce Graphical Designer” don’t even try to apply if your experience is with creating posters and menus for restaurants. Your skills are irrelevant. I cannot afford to spend lots of time in teaching you the specifics. Maybe you think you know how to do it. You  don’t. Your CV will end up in the bin.

Not Matching the Key Requirements

If I say “Expert knowledge and experience in Photoshop” I expect you to be the god of Photoshop, not someone who has experience with Canva, but is a “quick learner”. 

Bad Formatting and Design

If your resume is ugly, it goes to the trash folder. If you don’t have a basic taste how to prepare a simple document to look nice and readable, I don’t want to work with you. You don’t match my style. We don’t share same values.

No Links and Resources for Further Research

I need to know more about you. If you don’t make it easy for me to see your website, read your blog, browse your social media profiles, I won’t do it. If I don’t learn whatever I need to know about you, I will skip to the next candidate. It is as simple as that.

No Portfolio Link Provided

If you are applying for a design-related role, the first thing I do is to find your portfolio link and see what can you do in the real life. If I don’t find it in 3 seconds, your resume goes south. If you are applying for a non-design position, you still need to demonstrate a track record of achievements. It is up to you to find a way to do it and make it easy for me to see it.

Long and Descriptive

Look, I’d love to read more about you, but I don’t have too much time. Please, use as few words as possible, be straight to the point and make the text easily readable. Use bullets. Use pictures. Put an order and structure. If I cannot read something I just skip it. You lose an advantage.

No Photo

I know that in some countries, using a photo is not mandatory. Anyway, I will find your photo on social media or linked in. It is up to you to make my life easier (and save my time) by letting me know who am I dealing with as early as opening your resume.

Managers (and recruiters) have a very tight attention span being overloaded with tons of tasks. If you want to attract their attention (and hold it long enough), try to highlight the exact things they are looking for, save their time and make their life easier. They (we) will appreciate that.

Marketing Operations 2021 and Onwards

Marketing Operations 2021 and Onwards

Marketing Operations Management is something we neglect in the early stages of the business but when the things get traction and everything starts moving fast, we realize that our marketing is a mess of stressed team members, endless task lists and unrealistic schedules.

At this point we realize that we should have been investing more time in building our marketing processes and establishing an efficient and scalable marketing framework for our team.

I would like to share some online resources related to the state of Marketing Operations today and its importance for the future.

A Solid Marketing Operations Team Is Critical In 2021 – Here’s How To Build It
Here are 6 strategies to help set up and manage your marketing ops team. Read more >>

Five Reasons Marketing Will Be Very Different In 2021
Here are five marketing predictions for 2021 — with the caveat that our world seems less predictable than ever. Read more >>

Why Is Marketing Operations So In Right Now?
If you haven’t heard of marketing operations, sometimes affectionately referred to as “MOPs” you will soon. Since the inception of marketing, we have always viewed it as a soft skill, focused on brand building, creative ideas, and content hooks. However, the rise of complex marketing software has created a growing need for more technical skills among marketing professionals, and it’s not going away anytime soon. Read more >>

Marketing Operations: The Guide for 2021
Marketing Operations grew significantly with the rise of Marketing Automation Platforms such as Marketo, Pardot, Eloqua, HubSpot, etc. With new Marketing Automation (and its umbrella category “Marketing Technology”), there began a new list of responsibilities that needed to be accomplished within Marketing departments. Read more >>

Marketing Operations Trends and Planning for 2021
Now, more than ever, effective marketing is paramount if businesses want to be successful. Marketing operations stand central to the efficiency of a businesses marketing activities. It will therefore have to adapt to the changing marketing landscape in the wake of the pandemic. Read more >>

Marketing Operations – Fuel the future of operational excellence
Marketing operations leaders are a growing presence on successful marketing teams. As the complexity of marketing increases and budgets tighten, marketing leaders are placing a greater emphasis on marketing operations. Read more >>

Please, share your thoughts and experience with marketing operations in your organization.