Select Page
Marketing Operations 2021 and Onwards

Marketing Operations 2021 and Onwards

Marketing Operations Management is something we neglect in the early stages of the business but when the things get traction and everything starts moving fast, we realize that our marketing is a mess of stressed team members, endless task lists and unrealistic schedules.

At this point we realize that we should have been investing more time in building our marketing processes and establishing an efficient and scalable marketing framework for our team.

I would like to share some online resources related to the state of Marketing Operations today and its importance for the future.

A Solid Marketing Operations Team Is Critical In 2021 – Here’s How To Build It
Here are 6 strategies to help set up and manage your marketing ops team. Read more >>

Five Reasons Marketing Will Be Very Different In 2021
Here are five marketing predictions for 2021 — with the caveat that our world seems less predictable than ever. Read more >>

Why Is Marketing Operations So In Right Now?
If you haven’t heard of marketing operations, sometimes affectionately referred to as “MOPs” you will soon. Since the inception of marketing, we have always viewed it as a soft skill, focused on brand building, creative ideas, and content hooks. However, the rise of complex marketing software has created a growing need for more technical skills among marketing professionals, and it’s not going away anytime soon. Read more >>

Marketing Operations: The Guide for 2021
Marketing Operations grew significantly with the rise of Marketing Automation Platforms such as Marketo, Pardot, Eloqua, HubSpot, etc. With new Marketing Automation (and its umbrella category “Marketing Technology”), there began a new list of responsibilities that needed to be accomplished within Marketing departments. Read more >>

Marketing Operations Trends and Planning for 2021
Now, more than ever, effective marketing is paramount if businesses want to be successful. Marketing operations stand central to the efficiency of a businesses marketing activities. It will therefore have to adapt to the changing marketing landscape in the wake of the pandemic. Read more >>

Marketing Operations – Fuel the future of operational excellence
Marketing operations leaders are a growing presence on successful marketing teams. As the complexity of marketing increases and budgets tighten, marketing leaders are placing a greater emphasis on marketing operations. Read more >>

Please, share your thoughts and experience with marketing operations in your organization.

How to Succeed on UAE’s Career Market and Get a High-Paying Job?

How to Succeed on UAE’s Career Market and Get a High-Paying Job?

The bad news is that there is not an easy way to the big salary check. The good news, though, is that – actually – there is a way. Here are the milestones of a successful career hunting strategy in the UAE:

Milestone #1: Know Exactly What You Want?

With tens, even hundreds, of thousands of candidates on the market that are applying like crazy, you need to be focused in order to be efficient. You cannot afford to apply for all the jobs available, as many of the applicants do.

Define what you really want, what would be your dream job. Then identify the companies (or industries) which you would be happy to work for. When those two are checked, you can go to the job market with an open heart. 

Milestone #2: Know What Value You can Offer?

When looking for a job, actually you are selling yourself as a product. Your future employer does not care to much about your education or experience, but for the results you can achieve for him/her. 

The education and experience are important as indicators of what you are capable of, but they are not enough.

You have to think well and master your offer. Yes, this is an offer. What is the real value you can offer to your future employer. Sum it up and make it prominent in your CV and LinkedIn profile.

Milestone #3: Setup Your Stunning Presentation

The best case scenario would be if you prepare and get ready all the weapons for the career hunting war. This means that you should have at least: a perfect CV/Resume, a polished LinkedIn profile, a website with a professional blog and several good references.

To make it look even better, it would matter if you have a track record of expert certifications, as well as a prominent social media activity and publications, related to your industry.

This is the way to differentiate from the rest 99% of the candidates.

Milestone #4: Pull the Right Strings

As I said before, there are some strategies for job hunting that are not working anymore. It is crucial for your success to pick the right strategies and apply them the right way, pitching the right people. 

The idea here is to achieve measurable results (interviews, offers) with as little as possible efforts. You don’t want to search for a job 10 hour per day for 6+ months, right?

Milestone #5: Win the Numbers Game

Efficient or not, you need to do the heavy lifting. You need to find positions, companies and recruiters and apply, pitch, message, call, hustle.

You need to do it enough times in order to reach the tipping point and receive a feedback and, hopefully, the desired interview invitation.

Milestone #6: Beware of Scammers

My experience shows that if something sounds too good to be true it usually stinks. I have faced a lot of recruitment scams while searching for a job in UAE.

You need to be very careful and instantly become very-very suspicious when somebody – a company or recruitment agency – starts chasing you, being to helpful or proactive.

On a market with such vast competition nobody goes after you begging you to take the job. Believe me.

Milestone #7: Grab Only the Right Opportunity

When the first interview and the first offer come, you will be very happy. You will feel like the King go the World. 

I know that it sounds insane, but, think twice before accepting the offer. Make sure you are getting the right job for you – for your needs and skills. 

You need to be sure you can deliver what you have promised. The new employer will expect you to OVER-deliver on EVERYTHING you have promised. Keep that in mind.

Looking for a Job In UAE? Here's an Important Update!

If you are looking for a job in United Arab Emirates, I have bad news for you. However, I have good news for you as well. Click on. the button below to learn more about how to find your dream. job falser and beat the fierce competition (500+ applicants for each position within 24 hours).

What are the Main Obstacles for Career Success in UAE?

What are the Main Obstacles for Career Success in UAE?

I assume that you are well qualified and willing to work hard while getting a high salary in a good company in the United Arab Emirates.

Why then you are still not getting there? What could be the obstacles?

Obstacle #1: It is Hard to be Noticed

There are thousands of job hunters in the UAE and even more now, during the COVID-19 crisis. Most of them are desperate to find a job and are applying everywhere. 

Most of them even apply for jobs that are not even relevant to their experience and skills. 

This causes a lot of noise and makes it incredibly hard for recruiters and employers to discover the right candidate. 

Even if you are the perfect match, they won’t notice your CV among all the hundreds of applicants. 

Obstacle #2: You are Not Winning the Numbers Game

In job hunting, success is a numbers game. If you do not submit enough amount of applications, you will not reach the critical mass needed to get through the hype.

In some of the industries, the ratio is even 500:1. That means you need to submit at least 500 application in order to receive one invitation for interview.

So, if you are not doing enough, you cannot reach the tipping point.

Obstacle #3: You are Not Remarkable Enough

If you get long-listed, another problem appears. At this, semi-final stage, you will be in the company of the best of the best candidates. Each one of you have overcame the competition of hundreds of other applicants.

If you are not remarkable in your presentation and appearance, you can get rejected on this stage as well. In this case you are not going to get the call for interview.

I can state some more obstacles, but I think those are the major ones. If you succeed to go through them, your chances for success increase dramatically.

So much with the bad news. Let’s get some positive vibes. What could be your strategy for success in UAE?

Looking for a Job In UAE? Here's an Important Update!

If you are looking for a job in United Arab Emirates, I have bad news for you. However, I have good news for you as well. Click on. the button below to learn more about how to find your dream. job falser and beat the fierce competition (500+ applicants for each position within 24 hours).

What Is Not Working On UAE’s Job Hunting Market Anymore?

What Is Not Working On UAE’s Job Hunting Market Anymore?

I have submitted literally thousands of applications, had hundreds of discussions and messages and got tens of interviews per month. I have spoken with many recruiters and managers on UAE’s market.

It turns out that some strategies that people were using for years (even now) are not working anymore. Which ones? Read below.

Wrong Strategy #1: “Just” Submitting Your CV

It is definitely not enough to just send your CV over email or through LinkedIn. Nobody will notice your application. Nobody. Recruiters are overwhelmed and – in most cases – they use search engines and even A.I.s to shortlist the candidates. So, there is no way to stand out buy the simple act of submitting your application or – even worse – just your CV.

Wrong Strategy #2: Cold Calling/Messaging

If you go further and after submitting your application you and send a message or call the particular company or recruitment agency, in 99% of the case you will not getting any response. If you get some, usually it is about to tell you that they don’t have relevant positions or that your application haven’t got through.

Wrong Strategy #3: Sitting On Your Experience and Education Only

You can have an MBA or Ph.D. or 15 years of experience on the field. All this matters but it is not enough. You need to be noticed first and this is almost impossible on a saturated and overcrowded career market like the one in UAE. 

Obviously, it is a good idea to avoid strategies that does not work anymore.

Looking for a Job In UAE? Here's an Important Update!

If you are looking for a job in United Arab Emirates, I have bad news for you. However, I have good news for you as well. Click on. the button below to learn more about how to find your dream. job falser and beat the fierce competition (500+ applicants for each position within 24 hours).

What are the Key Factors That are Stopping You From Getting Your Dream Job in UAE

What are the Key Factors That are Stopping You From Getting Your Dream Job in UAE

If you are looking for a job here, you should consider these factors because they will have a strong effect on your job hunting efforts.

Factor #1: Fierce Competition

UAE and Dubai in particular is a very popular destination not only for tourists but for the job seekers as well. Over the years, the competition rose to unthinkable levels. 

If you apply for any job opening today, you will see that more than 500 people also applied for the same position within the next 24 hours. 

Factor #2: The COVID-19 Pandemic

Unfortunately, this year was not very good for the businesses. Due to the COVID-19 pandemic many companies closes doors and tens of thousands of employees have been sent to their homes.

Now, the business is waking up and the job market quickly turns into a boiling pot. Vast number of people are desperately looking for new jobs and this makes the competitions even more hostile and fierce.

Factor #3: Expectations Elevated Too High

Many companies now prefer to hire employees with not so perfect skills and education since they can pay them less and try to educate and train them in-house.

Also, there was time when you have got tons of benefits by accepting a job in the Middle East. Accommodation, school for the kids, huge bonuses, cars, I could get such stuff, depending on the employer. 

Not anymore. Your salary will still be better than one in a lot of other countries, but you can expect your benefits to be cut almost to zero. 

So, if you have set your expectations too high, dreaming for driving Ferraris all day long, this will stop you of getting the reality-proof jobs that may appear on your radar.

I am not saying that there are not high salaries and lots of benefits here. I am just saying that it is getting harder to catch them now.

Looking for a Job In UAE? Here's an Important Update!

If you are looking for a job in United Arab Emirates, I have bad news for you. However, I have good news for you as well. Click on. the button below to learn more about how to find your dream. job falser and beat the fierce competition (500+ applicants for each position within 24 hours).